How to transmit the Grundfos Alpha1 L

Let’s take a quick look at what to emphasize to customers when talking about the ALPHA1 L. While you are an expert in this field and know why you should choose this particular Grundfos product, your customers may want to know which advantages the ALPHA1 L brings to them as owners.
Use simple concepts and speak in accessible language. Because if customers understand the value of the product, it will be much easier to sell it.

Main selling points for customers

• High efficiency circulator: Reduce annual consumption from 290 kWh (old Grundfos UPS pump) to 50 kWh by changing the old pump installed by the ALPHA1 L, with high efficiency and which can save up to €50 per year to the owner. It’s good for the environment and good for your electric bill.
• Pre-set settings suitable for the owner’s installation: The ALPHA1 L offers different control modes that allow the pump to suit the specific installation of each home. This guarantees the appropriate performance for radiators, underfloor heating or boiler replacements.
• The ALPHA1 L operates at extremely low noise levels, so it won’t disturb anyone in your home.

How to transmit the Grundfos Alpha2

Let’s take a look at what to highlight to customers when talking about the ALPHA2.
First, explain that the ALPHA2 is a circulation pump for heating systems. Then you can use the three selling points mentioned below.

When talking to the customer, remember:
• Use simple concepts
• Be specific
• Make sure the customer understands the benefits of choosing this product

Main selling points for customers

• Greater efficiency in its category is synonymous with savings
  The ALPHA2 is listed as the most energy efficient pump compared to other similar products. In fact, ALPHA2 can reduce consumption by up to 80%! It’s good for the environment and good for your electricity bill.
• Unsurpassed comfort: Many heating systems tend to heat up the rooms closest to the boiler chamber and leave the rooms further away cold and uncomfortable. With the ALPHA2 all rooms are heated evenly and the climate inside the house improves.
• The Alpha2 makes little noise: No one wants to be listening to their heating pump. The ALPHA2 operates at extremely low noise levels, so it won’t disturb anyone in your home.

How to transmit the Grundfos Alpha3

Let’s take a look at what customers need to emphasize when talking about the ALPHA3.
First, explain that the ALPHA3 is a circulation pump for heating systems. Then you can use the three selling points mentioned below.
When talking to the customer, remember:
• Use simple concepts
• Be specific
• Make sure the customer understands the benefits of choosing this product.

Main selling points for customers

• Monitoring via go remote: The ALPHA3 can be monitored via Grundfos GO, which even allows for quick troubleshooting if necessary. It offers weekly schedule and detailed status information, receiving warnings and alarms on your smartphone.
• Greater efficiency in its category is synonymous with savings: The ALPHA3 is listed as the most energy efficient pump compared to other similar products. In fact, ALPHA3 can reduce consumption by up to 80%! It’s good for the environment and good for your electricity bill.
• Unsurpassed comfort: Many heating systems tend to heat up the rooms closest to the boiler chamber and leave the rooms further away cold and uncomfortable. With the ALPHA3, all rooms are heated evenly and the climate inside the house improves.